Humanaut | West Elm

The Ask

Launch West Elm’s first ever national brand campaign.

The Result

A relatable campaign increasing the likelihood to purchase by 45% and store visits by 16.3%, plus a spot on AdWeek's Ad of the Day.

What We Did

Creative Strategy
Creative Development
Production
Post-Production
Design

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West Elm | Get House Proud

Get House Proud

It’s that weird emotion that feels almost embarrassing, except that it feels awesome too. Thanks to the eclectic modern designs and sustainable business practices at West Elm, it’s something anyone with four walls and a roof can feel.

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West Elm | The Best

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West Elm | What Kids

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West Elm | Magical Age

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West Elm | Accent Color

A close shot of a woman staring up while standing inside a home

woman sits next to a man at dinner table with bookshelf and lamp behind her looking up and to the left

woman sits at table with curtains behind her and turkey in front of her raising her wine glass and smiling

close up shot of a set dinner table with a woman holding a plate above another plate

a woman stands in her living room next to her couch with the windows behind her, with her hands on her hips and a smile on her face

A woman sits and looks just past to the right and holds a wine glass smiling and the window and a tree is behind her

two women sit on a couch drinking wine looking at each other talking

The Part Where We Brag

+45%

increase in likelihood to purchase

+16.3%

increase in store visitation rate for customers who saw the ad

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