Launch West Elm’s first ever national brand campaign.
A relatable campaign increasing the likelihood to purchase by 45% and store visits by 16.3%, plus a spot on AdWeek's Ad of the Day.
What We Did
-
Creative Strategy
-
Creative Development
-
Production
-
Post-Production
-
Design
00:00 / 00:00
It’s that weird emotion that feels almost embarrassing, except that it feels awesome too. Thanks to the eclectic modern designs and sustainable business practices at West Elm, it’s something anyone with four walls and a roof can feel.
00:00 / 00:00
00:00 / 00:00
00:00 / 00:00
00:00 / 00:00
+45%
increase in likelihood to purchase
+16.3%
increase in store visitation rate for customers who saw the ad
