The Ask
Celebrate Bombas' 10 Million Pair Sold milestone in a way that does more than just retell their founder story.
The Result
A clever campaign that ran for 2 years and increased sales of the greatest sock never sold by 200%.
What We Did
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Creative Strategy
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Creative Development
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Post-Production
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Design
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Greatest Sock Never Sold
What if we told you there was a sock you couldn’t buy? You’ll never see it in a window. There’s no way to get it delivered by drone. And it won’t ever go on sale. That sock is real, and Bombas doesn’t sell it because they donate it to people in need instead. To date, they haven’t sold 10 million of these socks. That’s a big number.
You can admire this sturdy-looking yet fashionable pair of socks, but you can’t purchase it. The cozy foot warmers sit behind glass in a sleek, minimalist display, loom large on billboards and show up online next to a counter-intuitive “don’t buy now” button.
The Part Where We Brag
+$20M
sales increase during campaign run
