The Ask
Prove Crunchmaster is the undisputed expert in crunch that elevates snack-time to a whole new level.
The Result
A video campaign parodying competitive cooking shows that raised awareness to a brand peak of 22.7% (up from 6.2%) and increased sales by 14% during the campaign run. Crunch, Mastered!
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Welcome to Crunch’d!
Nobody does snacks better or crunchier than Crunchmaster crackers. And to prove it, we created a fake cooking show called Crunch’d where kids compete to make delicious crunchuteries in minutes. Because let’s be real, what’s easier than putting a bunch of delicious ingredients on top of the world’s tastiest, crunchiest, gluten-free crackers? Nothing.
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The Part Where We Brag
+250%
increase in awareness
+14%
increase in sales
