Humanaut | Organic Valley Call Us Crazy

The Ask

Stake out what makes Organic Valley a truly different food company in a world where green-washing runs rampant.

The Result

An integrated campaign that raised aided brand awareness by 17%, was 3x more effective at driving sales, had a 60% video completion rate, was named AdWeek's Ad of the Day, and what Forbes called their "new favorite campaign of the year." Crazy enough?

What We Did

Creative Strategy
Creative Development
Production
Post-Production
Design

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Organic Valley | The Food Company Crazy Enough To Change Everything

Call Us Crazy, but It's Working

Organic Valley has a crazy story. And we knew it had to be told. So, we started with a mini documentary about their unconventional and colorful past.

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Organic Valley | Our Kind of Innovation :30

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Organic Valley | Who Decides Where Your Food Comes From :15

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Organic Valley | We Put Fitness Trackers on Cows :30

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Organic Valley | Good Food is Slow Food :15

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Organic Valley | Turning The Food Industry Upside Down :15

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Organic Valley | Turning Farmers Into Filmmakers :30

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Organic Valley | Why Organic Food Costs More :25

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Organic Valley | Our CEO Doesn’t Wear Shoes :55

More Reasons We're Crazy

At OrganicValley.coop, people could dig deeper into Organic Valley's commitment to going beyond organic, helping family farms stay independent and all the other crazy ideas they have.

A close up photograph of a cow eating grass

A facebook post of an Organic Valley meeting from 1988

A facebook post of a man with straw strapped to the top of his sedan

The Part Where We Brag

+17%

aided brand awareness increase

60%

of viewers watched to 100% completion

3x

more effective at driving sales

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