The Ask
Show off Liquid Death’s softer side to appeal to the minivan-driving moms of Whole Foods before their in-store debut.
The Result
A viral integrated digital campaign helping catapult them to the #2 water SKU at Whole Foods.
What We Did
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Creative Development
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Production
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Post-Production
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Design
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Killer Baby Namer
A parent wants nothing more than to see their child succeed. And according to science, an awesome name (kinda like Liquid Death) improves your babies chances of being a badass. So, we introduced the Killer Baby Namer. Just enter your last name and a randomly generated killer name like Haggis Murderhornet appears. Anyone who sends us a birth certificate to prove they indeed named their baby something killer, gets a lifetime supply of Liquid Death.
Killer Baby Namer Website
Yes. We really designed and developed a totally legit website: killerbabynamer.com. Just enter your last name and a randomly generated killer name like Haggis Murderhornet appears. Anyone who sends us a birth certificate to prove they indeed named their baby something killer, gets a lifetime supply of Liquid Death.
Killer Costume Design
We even custom designed each killer outfit in our launch video in house. Some of our own team members even made metal monster cameos.
