Humanaut | Spyt by hello

The Ask

Introduce mouths to the world’s most innovative and disruptive toothpaste brand and increase trial.

The Result

A campaign that highlighted the fake launch of the world's first-ever on-demand mobile mouth care service designed to revolutionize toothpaste sampling forever. The video campaign, accompanied by influencer content, increased awareness by 75%, driving hello to become the #1 fastest growing toothpaste brand in 2020.

What We Did

Brand Identity
Creative Strategy
Creative Development
Production
Post-Production
Design

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hello | Say Hello to the Future of Brushing: Spyt

Spyt Just Got Real

Say hello to on-demand, mobile-mouthcare. Spyt is an electric scooter that brings the sink to you, fully stocked with hello toothpaste, mouthwash, and floss. We designed the Spyt identity, service and Spyt vehicle fleet and ran service for influencers the week of our campaign launch.

a gif of a woman opening a sink with hello toothpaste and turning on a sink

a blue scooter with a hello toothwashing crate attached to the back of it

a man on a blue scooter drives through new york and a diagram states there is fresh water a real sink electric scooter and hello products in his scooter crate

Spyt Influencers

To build buzz, we launched Spyt with a select group of beauty and lifestyle influencers in NYC who got to experience Spyt IRL and share it with their fans and followers.