The Ask
Launch the Suja brand on a national stage while setting it apart from a sea of other juice brands.
The Result
An un-planting-believable campaign increasing sales by 5% at a time when the ultra-premium juice category was declining by 12%.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Drinking Plants Just Makes Sense
Other juice brands make cute little ads about how cute their juice is. We wanted to walk in and smack people across the face with how amazing plants are. Think Planet Earth if David Attenborough were microdosing. Plant yeah!
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The Part Where We Brag
+5%
sales increase while the ultra-premium juice category declined 12%
57%
ad recall lift
14 of 16
media benchmarks surpassed
