The Ask
Take an emerging, somewhat sketchy product category like CBD and give some legitimacy to a brand that’s actually doing this CBD thing right.
The Result
A series of edutainment videos that helps consumers navigate the confusing CBD space and positions the brand as one of the safest, most rigorously tested sources of CBD.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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The CBDo's and CBDon'ts of CBD
Everyone and their mom’s mom has heard of CBD, but what does it actually do? So we broke down the official CBDo's and CBDon’ts of CBD. Like, do use a rigorously tested, doctor formulated CBD. And maybe don’t grab some off a guy who calls himself the “plant doctor." The big takeaway: turn to Medterra when you DO want the most trusted CBD.
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