Humanaut | PetSafe

The Ask

Increase holiday sales for a self-cleaning litter box.

The Result

An internet-breaking series of videos that delivered record holiday sales, more than 7 million views and a whole bunch of new catspiracy theorists.

What We Did

Creative Strategy
Creative Development
Production
Post-Production
Design

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PetSafe | Catspiracy - Why are Humans SO Obsessed with Our Poop?

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PetSafe | Catspiracy - The ScoopFree® Poop Harvesting Machine

an old oil painting of royals holding and petting a black and white cat

Painting of george washington holding a cat with a man holding a horse and a flag behind him

Old looking black and white photograph of abraham lincoln and a cat sitting on the table next to him

a woman trying to put together a litter box with formulas racing and overlaying the screen

Catspiracies Website

In addition to the videos, the cats used their limited coding skills to make a website, catspiracies.com, to get their truth out to the world.

a drawing of cats as alchemy symbols in front of a space background

A litterbox flying through space with words under it reading, "is this space-age litter box how humans harvest our poop?"

An orange cat in front of a space background with money falling from the sky and type at the bottom that reads, "This time it's purr-sonal. Humans steal cat poo for profit"

an orange cat with a red bowtie in front of a space background with type that says, "Humans steal our poo. But where are they hiding it?"

A cat in front of a space background with a satellite above its head and text that reads, "International space station... Or international poop station?"

And the conspiracy runs even deeper! Cats and their humans everywhere loved the first Catspiracy so much that we just had to dig a little more. Behold the sequel to the viral cat video that started it all.

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PetSafe | Catspiracy 2 - Digging Deeper into the ScoopFree® Poop Harvesting Machine

The Part Where We Brag

7M+

views

record sales during the campaign

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