The Ask
Introduce people to Splenda’s first natural, plant-based sweetener and clear up confusion about what Stevia actually is: a plant.
The Result
A daring campaign increasing sales by 26.2% YOY in the US and catapulting Splenda Stevia to the #1 Stevia brand in Canada.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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The Sweetest Thing You Could Grow
The Stevia category has been horribly marketed. We didn’t know Stevia was the name of the plant, and not some weird chemical name. It turns out most people didn’t know that either. To convince people that Splenda had a natural sweetener that tasted great and was purely plant-based, we told them they really stick it to the man and just grow their own.
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The Part Where We Brag
+26.2%
sales increase
#1
stevia brand in Canada
+5240%
increase in searches after Golden Globes appearance
+250%
increase in site visits
