The Ask
Get hello in millions of mouths with their first-ever TV campaign.
The Result
A strangely likeable campaign running more than 4 years and resulting in 50% sales growth and +300% aided brand awareness.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Strangely Likeable Toothpaste
Have you ever noticed that no one really likes their toothpaste? Normal people don’t recommend their toothpaste or ever talk about it. Well, we were surprised to discover that hello is the first toothpaste that people actually kind of like. Because it’s vegan and has awesomely fresh ingredients like activated charcoal, hemp-seed oil, and even matcha. And sometimes they even write 5-star reviews about it and post pictures of it online and, well, we thought all of this was just really weird. Strange even.
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The Part Where We Brag
campaign ran for over 4 consecutive years
+50%
sales growth in key retailers
+300%
increase in aided brand awareness
20%
growth in household penetration
3x
growth in overall media contribution to sales
