Humanaut | Halo Pet Food

The Ask

Make Halo one of the most breakthrough and beloved pet food brands in the world.

The Result

An honest, disruptive campaign generating 42 million impressions in the first six weeks and a gross sales lift of 54% YOY.

What We Did

Creative Strategy
Creative Development
Production
Post-Production
Design

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Halo | For The World's Best Kids

The World's Best Food for the World's Best Kids

It’s 2023! People treat their pets like kids now. In fact…pets might be better than actual kids. We put that theory to the test by comparing furry kids to human kids in everyday scenarios: Watching TV, sleeping in, road trips and shopping. And yeah, it’s official—the world’s best kids just so happen to have fur. Those kids deserve food like Halo: responsibly-sourced, thoughtfully formulated pet food.

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Halo | Elevate Dog Food :30

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Halo | Elevate Dog Food :15

A small girl of about five defiantly pours all of her toys on the ground while wearing a unicorn crown

A gray-and-white huskie dog reclines peacefully on an orange blanket draped over a blue sofa

A man attempts to ignore the fact that his child is lying on the floor pitching a fit while he shops for groceries

A woman shopping for Halo pet food carrying a calm pug in one arm

Using Truth as a Disruptor

Halo didn’t just make a breakthrough campaign that grabbed the attention of devoted pet parents around the world. No, we also happened to draw the ire of Fox News talking head Matt Walsh who totally “cancelled” us. Which, of course…did nothing to slow down Halo’s record-breaking sales. Watch our case study below to see why being brave enough to speak the truth, even at the risk of pissing off the people you aren’t trying to reach, totally pays off.