Launch Super Size Me 2 in an unforgettable way and let the world know that all is not right in the world of “healthier” chicken restaurants.
A collaboration with Morgan Spurlock where we created a new fried chicken sandwich restaurant calling out dishonest fast food marketing.
What We Did
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Brand Identity
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Creative Strategy
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Creative Development
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Production
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Design
“Healthier for you” chicken restaurants really aren’t healthier for you, but the marketing around them sure does make it seem that way. And on top of that, the farmers those chains claim to support are being squeezed beyond belief.
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The best part of fast food is the advertising. So we went all out creating a new brand from scratch and putting it to work on in-store signage, the menu, swag, and, of course, our packaging. And every piece of that marketing brought the same health-washing approach as our competitors, but, instead of making vague health claims, we gave the straight up facts about our food.
