The Ask
Launch the first-ever brand awareness campaign for Hero and Mighty Patch in order to grow brand awareness and household penetration.
The Result
A pimple-patching campaign that increased brand awareness by 50% and lifted sales by 71%, where 85% were new to brand buyers. Mighty Patch is now the #1 selling skincare item at Target as well as the top-selling beauty item at CVS
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Pimple, Meet Your Mighty Patch
Popular media from the 90’s and 2000’s had most of us believing that getting a pimple was the actual end of the world. And ever since, we’ve been making monsters out of our zits. But what if there was a little patch that you could stick on, chill, then peel off to reveal clearer-looking skin? Enter the Mighty Patch—gentle, yet effective hydrocolloid patches that are your secret weapon in the fight against those pesky zits. And with the results that speak for themselves, getting a pimple will never be a big deal before date night ever again. So here’s to popping the power of the pimple, once and for all.
The Part Where We Brag
+50%
increase in brand awareness
+71%
sales lift
#1
selling skincare item at Target and top-selling beauty item at CVS
#1
selling beauty item at CVS (Mighty Patch)
shortlisted for Clio Health in Creative Effectiveness
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