The Ask
Help Garden of Life move beyond the world of Whole Foods and raise awareness for their Women's Once Daily Probiotic as they expand into Target and Walmart.
The Result
A shockingly honest campaign making the Women's Probiotic SKU the #1 probiotic sold in Food, Drug & Mass and pushing brand awareness to an all-time high of 57%.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Poopowerment
It’s 2021. Everyone knows that women poop. But we never talk about it. And definitely not in commercials. So, we set out to change the conversation around probiotics and poop with an overly honest, all-female spot that calls out poo-censorship. In fact, we were so honest, the TV stations asked for a censored cut. Yeah, really.
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The Part Where We Brag
#1
probiotic sold in FDM
+57%
increase in brand awareness
+$3M
annual sales increase
