The Ask
Introduce people to the world’s first clean medicine company in Genexa’s first ever TV campaign.
The Result
A breakthrough campaign that resulted in a 215% lift in brand awareness and 48% sales lift in Walmart Supercenters all while poking fun at Big Pharma.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Not Another Stupid Pharma Ad
Medicine is a pretty touchy subject these days. Some people are into more “natural” medicine, while others just want hard the stuff that works. We poked fun at Big Pharma’s advertising tropes by showing a wide range of people and assuring each of them that, regardless of their different needs or concerns, YES, Genexa is right for them. It has the same active ingredients you know and trust, but is also non-GMO, gluten-free, allergen-free, free of artificial dyes, and vegan. In fact, it may just be the one thing the whole internet can agree on.
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The Part Where We Brag
+215%
awareness increase
+325%
consideration increase
+48%
sales increase in Walmart Supercenters
+287%
increase in new users to the website
+711%
purchase intent increase
