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Bobo's

Giving People Mom-Baked Goods so Their Real Mom Doesn't Have To

The Ask

Help Bobo’s break through the saturated nutrition and cereal bar category while keeping intact the wholesome vibe the brand is known for.

The Result

A wholesome campaign exceeding client impression benchmarks by 64%, and increasing brand awareness and post-view purchases—proving Bobo's is full of motherly love.

What We Did

  • Creative Strategy

  • Creative Development

  • Production

  • Post-Production

  • Design

Bobo's | The Bar Your Mom Would Bake

The Bar Your Mom Would Bake

Made with simple ingredients found in your kitchen, Bobo’s oat bars are the bar your mom would totally bake for you. But imagine your mom showing up any time you were craving a little home-baked nosh? At work! On a date! At school in front of your friends! Yeah….bless her heart, but maybe that’s not so ideal. Thankfully there’s Bobo’s. Now you can enjoy the bar your own mom would bake…without her actually having to be there.

A hand reaches into an oven to take out bobo's while baking
Bobo's | Chocolate Is An Aphrodisiac :15
Bobo's | Momtage :15
Bobo's | Cramps :15
Woman in glasses takes a bite of a bobo bar in an office setting
Mother in classroom holds a baking sheet full of bobos bars
close up shot of an apple, cinnamon, and bowl of oats while a woman grabs other ingredients to mix together
Child eats Bobo bar in classroom while sitting at a desk
mother with puffy pink jacket holding and pointing to a tray of bobo's
Man and woman sit on a couch in a home while watching television eating bobo's

The Part Where We Brag

+64%

more impressions than targeted

+12.6%

ad recall increase

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