Humanaut logo

Blueair

Bringing Swedish Air Quality to America

The Ask

Take Sweden’s number one air purifier advanced technology and introduce it to Americans during a global pandemic.

The Result

A stylish, hard-working campaign generating 226 million video completions and outperforming client engagement targets by 600%.

What We Did

  • Creative Strategy

  • Creative Development

  • Production

  • Post-Production

  • Design

Blueair | Take a Breath of Blueair
Blueair | Leaves :15
Blueair | Box :15

Take a Breath of Blueair

How do you sell a product whose benefits are invisible, clean air? With a lot of fun, beautifully designed metaphors! Through a series of art directed side-by-side tests, we were able to show off the more technical and hard to believe benefits of Blueair’s unique filtration technology, positioning it as the superior air purifying product on the market.

a downward shot of the top of a blueair air purifier with a hand pushing the middle of the fan
Blueair | Health Protect
Blueair | Dust Magnet :30
Blueair | Dust Magnet :15
Blueair | Germ Shield :30
Blueair | Germ Shield :15
A upward shot of a blue air purifier on a pedestal with a blue circle rotating to kill germs
A shot of the top right corner of a blue air purifier
A square shot of a set of a bedroom with text that reads, "removes 99.97% of viruses and bacteria"
a set of a bedroom with pink dust being cleaned by the blue air purifier with text that reads, "cleaner air in 12.5 minutes"
two people fist bumping outside of an enclosed bedroom set with a blue air purifier in the room
a man sneezing into his elbow with a pink illuminated circle in the background
two men looking through glass giving each other thumbs up into a staged living room with a dog on the couch

The Part Where We Brag

225.8M

video completions across pre-roll, CTV and OTT

40%

over goals for ad conversion rate

600%

over engagement targets on Facebook and Instagram

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