The Ask
Create awareness of Apeel's 100% plant-based, invisible protection that keeps fruits and vegetables from going bad. This helps fight climate change, by teaching grocery shoppers how it works to drive increased demand.
The Result
A campaign resulting in over 20 million impressions with breakthrough, attention-grabbing blockbuster movie-inspired parody videos.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Spoiler Alert!
Food spoilage isn’t just a waste of time and resources—it’s a major contributor to climate change! So, we created a series of fake trailers for fake movies featuring literal “spoiler alerts," teaching people all about the dangers of food waste and how Apeel’s plant-based protection can help prevent it.
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The Part Where We Brag
20M
impressions
outperformed VCR on all channels, including paid social and OTT
60K+
clicks across site and search traffic
