Unstuff Gifts

the idea

Convince people to repress their mass-consumerist tendencies over the holidays and stop buying so much stuff? (Yes, we know we’re an ad agency.)

the result

Diverting 50,000 would-be stuff-purchases, oodles of press love and more than 3.5 million tweet impressions, with zero budget.

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Unstuff for Everyone
Instead of giving stuff, why not give experiences? Using Facebook connect, we were able to dish out personalized non-material gift recommendations based on your friends' interests.
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The Part Where We Brag

  • 50,000 shoppers diverted

  • 3.5 million Twitter impressions

  • Christmas pretty much saved

“...their website is a collection of cool gift ideas that you can either experience, download or ingest.”

Apartment Therapy

“...Unstuff has collected a bunch of cool gifts that aren't things--so there's no chance your present will end up in the landfill.”

Treehugger

“Last-minute gift shopping? Unstuff makes it easy to shop for 'experiences' someone actually wants to have.”

FastCo.Exist

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