Telula

the ask

Name, design and launch a shelf-stable, organic juice in Walmart.

the results

Telula: the cold-pressed juice for everyone, not just yoga-loving hipster foodies.

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Brand & Packaging
Our goal when developing the Telula brand and packaging was to make organic fruits and vegetables playful, fun, and… yes, sexy. Nothing complicated or serious about it. Just good-for-you awesomeness in a bottle, with a name that’s fun to say. Tah-LU-lah.
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Bottle & Box
Every Telula blend is distinguished by a colorful set of ingredient icons on the front the bottle. On the back of every bottle/ box there’s an easy-to-read chart that shows exactly how many fruits and vegetables are inside.
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Icon Set
Get to know the seriously down-to-earth fruits and veggies fruits behind every organic bottle of Telula.
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