ScoopFree

the ask

Increase holiday sales for a self-cleaning litter box.

the results

A two-minute video made by cats that earned 1.7 million+ views and record holiday sales for the brand.

Catspiracies.com
In addition to the video, the cats used their limited coding skills to make a website to promote their conspiracy theories.
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The Part Where We Brag

  • 99.3% positive response on YouTube
  • 32,000 shares on Facebook alone, and over 37,000 shares total
  • Over 63,000 engagements across Facebook and YouTube
  • Record holiday sales during the campaign

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