The Real Morning Report

the ask

Introduce Organic Valley’s organic morning shake to busy women and drive trial.

the results

We created one of YouTube’s Top 10 Most Viewed Ads of the Month and grew sales by double digits.

Real Morning Report
We conducted a study of 1,000 professional women to understand what their mornings were really like. Then we compared those stats to the bullshit you see in most female-targeted ads.
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RealMorningReport.com
Online, women could participate in the study and see how their mornings compared to those of their professional peers.
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Seize The Cray Coupon
Anyone who participated in the online study received an Organic Balance coupon.
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The Part Where We Brag

  • 80 million impressions
  • 9.9 million video views (53% of which are organic)
  • 402K site visits
  • Adweek’s 5th Most Read Story of 2016
  • More than 50K coupon downloads
  • Volume growth up double digits overall

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“Thanks for keeping it real, Organic Valley.”

Buzzfeed

“Yep, sounds about right. Embrace the chaos, ladies.”

Huffington Post

“It may not be 'aspirational,' but at least it doesn't leave you wondering what you're doing wrong in life that you can't start each day 'journalling in your journalling nook.'”

Mashable

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