The Real Morning Report

the ask

Introduce Organic Valley’s organic morning shake to busy women and drive trial.

the results

We created one of YouTube’s Top 10 Most Viewed Ads of the Month and grew sales by double digits.

Real Morning Report
We conducted a study of 1,000 professional women to understand what their mornings are really like. Then we compared those stats to the bullshit you see in most advertising for women.
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RealMorningReport.com
Online, women could participate in the study themselves and see how their mornings stacked up to those of professional women out there.
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Seize The Cray Coupon
Online, women could participate in the study themselves and see how their mornings stacked up to other professional women out there.
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The Part Where We Brag

  • 80 million impressions
  • 9.9 million video views (53% of which are organic)
  • 402K site visits
  • Adweek’s 5th Most Read Story of 2016
  • More than 50K coupon downloads
  • Volume growth up double digits overall

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“Thanks for keeping it real, Organic Valley.”

Buzzfeed

“Yep, sounds about right. Embrace the chaos, ladies.”

Huffington Post

“It may not be 'aspirational,' but at least it doesn't leave you wondering what you're doing wrong in life that you can't start each day 'journalling in your journalling nook.'”

Mashable

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