Only Organic

the ask

Educate confused consumers about what the word “organic” really means.

the results

A series of videos that exposed the truth about “natural” foods and naturally racked up millions of views in the process.

The Natural Effect
We took viewers behind the curtain of the fictional “False Advertising Industry” and showed them all the dirty tricks of the conventional food-marketing trade. It would be funny, if it weren't true.
New MacDonald
The way we grow food should be as simple as the way kids think it is. Unfortunately, the truth is a little bit more “enhanced.”
kids-bts

BRAND PARTNERS

organicvalley
stony
annies
naturespath
honestTea
earthboundFarm

The Part Where We Brag

The Natural Effect
  • 6+ million views
  • 35 million impressions
  • Completion rate: 85%
In 2015, The Natural Effect was Nominated for a Webby, for Long Form (Branded) Video.
New MacDonald
  • 1.6 million views
  • 28 million impressions
  • 409,000 organic engagements on social media

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