Lyft

the ask

Help Lyft launch in 24 new cities in a single day.

the results

Lyftapalooza: The world’s largest local festival. 2 weeks and 24 cities with free Lyft rides to every single bar, band, club, venue, ballgame, party, anything and everything.

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World's Longest Festival Poster
To announce Lyftapalooza to the world, we actually printed what we’re pretty sure is the world’s longest festival poster: It was 143 feet long and actually listed every bar, restaurant and venue in each city. Then we filmed it in one take.
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Lyftapalooza.com
Online people could see a list of every event happening in their city for two weeks, giving them hundreds of excuses to take a free lyft ride.
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The Part Where We Brag

“Yesterday, Uber was operating in 47 U.S. cities versus 36 for Lyft. Today, Lyft can claim to be No. 1 after pushing to launch in 24 new markets in 24 hours, bringing its total count to 60. ”

Forbes

“Thursday's announcement is easily the company's most aggressive expansion so far.”

LA TIMES

“Lyft Expands, Passes Uber in Total U.S. Cities”

Mashable

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