Help Lyft launch in 24 new cities, in a single day and encourage people to take a ride with us.
Lyftapalooza: The world’s largest local festival. 2 weeks and 24 cities with free Lyft rides to every single bar, band, club, venue, ballgame, party, anything and everything.
To announce Lyftapalooza to the world, we actually printed what we’re pretty sure is the world’s longest festival poster: It was 143 feet long that actually listed every bar, restaurant and venue in each city. Then we filmed it in one take.
Online people could see a list of every event happening in their city for two weeks, giving them hundreds of excuses to take a free lyft ride.