the ask

Introduce the world (and the internet) to Halfpops, the curiously crunchy half-popped popcorn.

the result

A two-minute video that not only got Halfpops into more mouths, but also saved us from imminent destruction.

The Halfpocalypse
The smart folks who invented half-popped popcorn are geniuses at snacking, but not at robots. So we proposed they bribe coders with snacks, in order to save our asses in the event of an impending A.I. apocalypse.
If a developer wanted to apply for the promotion (free Halfpops!), they had to complete the Halfpocalypse Challenge online: a series of real, HTML-based coding challenges.
Screen Shot 2017-03-09 at 12.25.46 PM
Survival Snacks
Complete the challenge, and coders would win a month’s supply of Halfpops in a specially designed survival kit—as long as they signed our contract.
World's First Binary Hashtag
We also created the world’s first binary hashtag so people could easily share their new alliance to Halfpops with other code nerds.

The Part Where We Brag

  • Over 2,289,549 impressions
  • 18,855 Halfpocalypse site visitors
  • 631 Code Challenge completions
  • 4:54 average site visit
  • Over 500 developers who now have our back during the apocalypse

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