Projects Archive

Holy Chicken!

the ask

Help Morgan Spurlock brand and design a fast food chicken restaurant.

the RESULTS

A grand opening pop-up store that sold out in just four days.

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Too Good To Be True!
When the creator of Supersize Me asked us to help him launch his new fast food experiment, we said Cluck Yeah. Holy Chicken! was designed with all the high gloss of slick, green-washed fast-casual restaurants, but with an underlying message that the fast-cheap-delicious combo really is too good to be true.
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Too Good To Be True!
When the creator of Supersize Me asked us to help him launch his new fast food experiment, we said Cluck Yeah. Holy Chicken! was designed with all the high gloss of slick, green-washed fast-casual restaurants, but with an underlying message that the fast-cheap-delicious combo really is too good to be true.
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The Part Where We Brag

  • Over 1 million views in the first week
  • 100 million+ PR impressions
  • Voted AdWeek’s Ad of the Week
  • Won AdAge’s Small Agency Integrated Campaign of the Year
  • Currently the Save the Bros video is up to 7M views. (88% of which are organic)
  • 20 million total Brononymous views on Youtube and Facebook

  • 150,000 campaign shares
  • More than 15,000 Brononymous tweets
  • 125,000 site visits
  • 25,000 coupon views
The Brononymous Hotline was Nominated for a Webby, for best digital advertising campaign, punching well above its weight alongside the biggest brands in the world.
“For Organic Valley to show an edgy sense of humor breaks new ground for organic product advertising.”

Mashable

“Luckily, we have enough of a sense of humor around here that we actually enjoyed this video from Organic Valley....Yum. Go big or go home. And Save The Bros.”

Bro Bible

“In other words, for an ad that, at moments, panders to its target by trolling everyone else, it's pretty funny—deftly sending up cheesy public-service tropes, while also largely poking fun at the consumers it's trying to woo. ”

Adweek

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Judgy McJudgerson

the idea

Make a card game for the Humanaut holiday party.

the RESULTS

A wildly successful card game that sold ### units in ### days.

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The Game You're Already Playing
After countless drunken hours of prototyping, testing, and scrutinizing thousands of stock photos, we created the most judgmental game ever. The premise is simple: one player throws down a photo card (think: a pic of an old Russian man eating cookies) and the other players judge the shit out of the person in the photo using their text cards which say stuff like “I own a purple PT Cruiser” and/or “I blame my IBS.” The best match wins the round.

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Because stereotyping is hilarious!
Check back for all the judgy details about our new card game launch soon.

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Content Camp

the idea

What would happen if we took a bunch of budding filmmakers, locked them in an apartment in Chattanooga for ten weeks and asked them to pump out hours of content?

the results

Over 200 hours of shooting, around 40 videos and 25 pieces of content delivered to clients for a mere $50,000.

Content Camp was an evil science experiment gone horribly right.
With quick, cheap content being soooo hot right now, we challenged ourselves to crank it out on a daily basis for ten straight weeks. The results were weird, wonderful and just what we wanted.
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God Reads Trump’s Tweets

the idea

Use politics as an excuse to make art, not statements.

the RESULTS

A simple site that juxtaposes handiwork of the universe’s two most powerful beings, presented without comment.

This digital art piece pairs Forty-Five’s outer monologue with majestic landscape photography. There’s something reassuring about it. Or terrifying. Or confusing. We’re not really sure. Experience it for yourself at godreadstrumpstweets.com

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Logos + Identities

Every brand is like a new world
with its own name, language, feelings and beliefs. We love building these worlds from scratch and then letting people in to explore.
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The future of juice, available now
Nomva is basically space food you can eat right here on earth: organic juice packed with 2 billion probiotics. So it needed to feel as exciting as all that sounds.

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Hangovers cured, you're welcome.
Blowfish is the drug company that parties. These guys know what a rough morning feels like, but they also know how to invent a wonder-drug that treats brown-bottle flu.

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Handwritten Cards for the Modern World
The handwritten card is back. Felt lets you send handwritten cards, signed, sealed, stamped and mailed—all from your iPad or iPhone.

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Real Food for Everyone
The Kitchen is on a mission to create a real food system that scales—from restaurants to investing to education programs and beyond. We like the smell of that.

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Gift inspirations for gifts that aren’t stuff
Unstuff Gifts: the largest online collection of gifts you can experience, download, or ingest.

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A chicken sandwich that’s too good to be true
Morgan Spurlock wanted to take everything he learned from Supersize Me and open his own fully-transparent fried chicken restaurant. And holy chicken! it worked.

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Organic juice on a mission
Telula believes everyone should have access to delicious organic juice. That’s why you can find it in just about every grocery store imaginable. Yep, even Walmart.

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Kid-sized science delivered in a box
Howtoons is trying to single-handedly make the world’s kids smarter by sending them monthly science projects. Smart!

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Videos

This is where we talk about how cost-effective a viral video can be when you’re working with a lean budget. It can also be really fun. Did we mention that? Thanks to Humanaut Productions, we produced many of these ourselves, giving us control over every part of the process. Please enjoy.

Save the Bros

Catspiracies

The Real Morning Report

Blowfish for Hangovers

The Halfpocalypse

The Natural Effect

The World's Best Coffee (Just Add Coffee)

Content Camp

Brononymous Hotline

New MacDonald

The Way Juice Should Be

The War on Butter

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Blowfish

the ask

Rebrand and relaunch the first FDA-regulated hangover remedy.

the results

A new identity, packaging, website and one hell of a launch party.

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A refreshing refresh
Like a cold shower the morning after a big night, we gave Blowfish the branding pick-me-up it needed to get on with its business.
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Old and Busted vs. New Hotness

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We also refreshed their website.

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The Kitchen

the ask

Unite Kimbal Musk’s multi-pronged vision of “real food for everyone” under a single identity.

the results

???

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What began as a locally-sourced restaurant turned into a national movement. We helped make The Kitchen an umbrella brand to house all the related organizations restaurants, and programs its founder was developing.
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Who is Kimbal Musk?
What began as a locally-sourced restaurant turned into a national movement. We helped make The Kitchen an umbrella brand to house all the related organizations restaurants, and programs its founder was developing.
Kimbal Musk, image credit - CNN
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We also remodeled thekitchen.com and gave it a new look.

The Part Where We Brag

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Suja

the ask

Prove that advertising works. Seriously, that’s what they said in the meeting.

the results

???

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Everyone assumes juice = good for you.
But there are a lot of juices out there that cut corners, add tons of sugar, aren’t organic and aren’t cold-pressed. But Suja does juice it the way it should be done. Just imagine if the whole world operated like that. We did.

Digital

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Halfpops

the ask

Introduce the world (and the internet) to Halfpops, the curiously crunchy half-popped popcorn.

the result

A two-minute video that not only got Halfpops into more mouths, but also saved us from imminent destruction.

The Halfpocalypse
The smart folks who invented half-popped popcorn are geniuses at snacking, but not at robots. So we proposed they bribe coders with snacks, in order to save our asses in the event of an impending A.I. apocalypse.
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Halfpocalypse.com
If a developer wanted to apply for the promotion (free Halfpops!), they had to complete the Halfpocalypse Challenge online: a series of real, HTML-based coding challenges.
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Survival Snacks
Complete the challenge, and coders would win a month’s supply of Halfpops in a specially designed survival kit—as long as they signed our contract.
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World's First Binary Hashtag
We also created the world’s first binary hashtag so people could easily share their new alliance to Halfpops with other code nerds.

The Part Where We Brag

  • Over 2,289,549 impressions
  • 18,855 Halfpocalypse site visitors
  • 631 Code Challenge completions
  • 4:54 average site visit
  • Over 500 developers who now have our back during the apocalypse

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