Project Types Archives: Startups

Felt

the idea

Revive the joy of sending and receiving handwritten notes in a world where screens have replaced everything.

the results

An app that’s Featured in the Apple Store and was on the season finale of Shark Tank.

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Handwritten Cards from Your Phone
As an equity partner in Felt, we’ve been responsible for the app design, UX, branding, marketing and card designs. Every pixel of the app and brand communication we’ve designed. Felt debuted in the top 15 free iPad apps in the lifestyle category and is currently one of the top card apps in the app store.
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Cards of the Week
Any reason is a good reason to send someone a card. Every week, we create new, weird things to send people in the mail.
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Other Mother's Day Collection
Mothers-in-law are moms too. Just not yours. That’s why we released an exclusive line of Other Mother’s Day cards to send to the other mom in your life.
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“Just received a ‘handwritten’ card that was sent via an app called Felt. I could not tell that it was written on an iPad. Oddly impressive. ”

SWISS MISS

“ . . . intuitive, easy to use giving a jolt of joy everytime the stylus touches the screen ”

THE LAUGHING SQUID

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Telula

the ask

Name, design and launch a shelf-stable, organic juice in Walmart.

the results

Telula: the cold-pressed juice for everyone, not just yoga-loving hipster foodies.

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Brand & Packaging
Our goal when developing the Telula brand and packaging was to make organic fruits and vegetables playful, fun, and… yes, sexy. Nothing complicated or serious about it. Just good-for-you awesomeness in a bottle, with a name that’s fun to say. Tah-LU-lah.
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Bottle & Box
Every Telula blend is distinguished by a colorful set of ingredient icons on the front of the bottle. On the back of every bottle/ box there’s an easy-to-read chart that shows exactly how many fruits and vegetables are inside.
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Icon Set
Get to know the seriously down-to-earth fruits and veggies behind every organic bottle of Telula.
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GermTracker

the idea

Can tracking tweets turn into a way to track the common cold?

the results

An experiment that could predict the spread of illness without ever going near a sniffly nose.

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The Social Side of Sickness
Germ Tracker scraped and analyzed tweets of sickies everywhere using patented language-learning A.I. By mapping their ebb and flow, the program could understand the movements of illness and predict your chances of getting sick.
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Live Demo
We partnered with the artificial intelligence wizards at Font.in to demo the experiment for the 2013 Health 2.0 Conference.
It was sick.
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