Convince people to repress their mass-consumerist tendencies over the holidays and stop buying so much stuff? (Yes, we know we’re an ad agency.)
Diverting 50,000 would-be stuff-purchases, oodles of press love and more than 3.5 million tweet impressions, with zero budget.
Instead of giving stuff, why not give experiences? Using Facebook connect, we were able to dish out personalized non-material gift recommendations based on your friends' interests.
The Part Where We Brag
- 50,000 shoppers diverted
- 3.5 million Twitter impressions
- Christmas pretty much saved